Users who love your app are of course the most powerful marketing agents. That’s why all product marketers aim for clear product-market fit, high NPS and the word of mouth organic lift that those two can produce.
Glowing app store reviews are the next best thing to strong word of mouth. Just about every viewer of an app store listing glances at the user rating and some reviews before tapping ‘Install’. At volume, positive reviews also can enhance your organic search results on the App Store and Play Store. (more…)